Privacy Policy
Effective Date:
1 July 2025
Operator:
Firefish
Contact:
marketing@firefish.io
1. Scope
This Policy applies to personal data collected through the Site, including email addresses and technical data (IP address, device type, and cookies).
2. What Personal Data We Collect
We collect personal data to provide and improve our services. This includes identification data such as your email address, which we use to deliver the E‑book and to send you marketing emails. The legal basis for this processing is your consent under Article 6(1)(a) of the GDPR.
We also collect technical data, including your IP address, browser type, device ID, and time‑stamps. This information helps us perform site analytics, maintain security, and prevent fraud. The legal basis for this processing is our legitimate interest under Article 6(1)(f) of the GDPR.
Additionally, we collect data related to marketing interactions, such as email opens, clicks, and unsubscribe actions, in order to measure the effectiveness of our campaigns. The legal basis for this processing is either legitimate interest or consent, depending on the context.
We do not knowingly collect personal data from individuals under the age of 18.
3. Cookies & Similar Technologies
We utilise:
Essential cookies – required for basic site functionality;
Analytics cookies (e.g. Google Analytics) – help us understand traffic and performance;
Marketing pixels (e.g. Mailchimp) – measure engagement and retarget ads.
You can control or delete cookies via your browser settings; however, disabling cookies may affect Site performance.
4. How We Use Your Data
E‑book Delivery & Customer Service
Direct Marketing – newsletters, product updates, promotional offers (with opt‑out).
Analytics & Product Improvement – aggregated statistics to improve content and user experience.
Legal Compliance – respond to lawful requests, enforce Terms, or protect our rights.
5. Sharing & Recipients
We never sell your data. We share it only with:
Email‑service providers (Brevo or equivalent);
Analytics providers (Google, Hotjar, etc.);
Professional advisers and public authorities when legally required.
All processors are bound by confidentiality and data‑processing agreements consistent with Art. 28 GDPR.
6. International Transfers
Where data is transferred outside the European Economic Area, we rely on adequacy decisions, Standard Contractual Clauses, or your explicit consent, as permitted by Art. 45‑46 GDPR.
7. Data Retention
We retain your email address until you withdraw consent or it is no longer needed for the purposes stated. Technical logs are kept for up to 24 months for security and analytics, after which they are anonymised or deleted.
8. Security Measures
We implement appropriate technical and organisational measures—including encryption in transit (TLS), restricted access, and regular security reviews—to protect personal data against loss, misuse, or unauthorised access.
9. Your Rights
You may exercise the following rights at any time:
Access – obtain confirmation and a copy of your data;
Rectification – correct inaccurate or incomplete data;
Erasure – request deletion (“right to be forgotten”);
Restriction – temporarily halt processing;
Objection – object to processing based on legitimate interest or direct marketing;
Withdraw Consent – without affecting lawfulness prior to withdrawal;
Complaint – lodge a complaint with your competent supervisory authority.
To exercise any right, email us at marketing@firefish.io. We will respond within 30 days.
10. Changes to This Policy
We may update this Policy. If changes are material, we will notify you by email or on the Site. The Effective Date will be revised accordingly.
11. Contact
If you have questions about this Policy or your data, contact us at marketing@firefish.io
This website is for educational purposes only. The free ebook is provided as informational content. No financial advice, investment recommendation, or solicitation is offered. By submitting your email, you agree to receive occasional updates related to this and similar content. You can unsubscribe at any time.